52˚N is your destination - if you want to engage
and attract through intelligent employer branding,
measurable channel management and integrated
Prince II project management.
52˚N provides best practice solutions in attraction,
engagement and resourcing, in the UK and across Europe.
We’re head-quartered in the heart of one of the most
dynamic talent communities in the world, Cambridge:
a beautiful University City, long respected for the talent
it generates – and like all great talent brands, constantly
working to maintain its reputation.
Cambridge has enjoyed 500 years to create that reputation.
At 52˚N, we understand that you might not have even five years
to build your brand - and the acquisition of great people
to drive your business forward is often immediate.
That is why we offer a full range of joined-up solutions across:
CANDIDATE ATTRACTION & ENGAGEMENT
BRAND & EMPLOYEE VALUE PROPOSITION (EVP)
DIVERSITY & INCLUSION
RESEARCH & TALENT MAPPING
TECHNOLOGY - CONSULTANCY & BUILD
Our award-winning team has delivered results in
all sectors, for clients as diverse as Airbus Industries,
British Airways, Deloitte Consulting, GE, Mondolez Kraft,
Monster Europe, Morgan Stanley, PwC, Pfizer R&D,
Rank Group plc, Siemens, T-Mobile and Virgin Media.
And we are where our clients need us to be,
in both established economies and emerging markets -
with expert teams in the UK and across CEERNet our
wholly-owned Central & Eastern European Network.
We’re an integrated service, in every sense and every language.
Understanding your needs – giving you the right solution.
It’s simple. We engage and attract through intelligent
communications, thorough research, measurable channel
management and integrated technology solutions.
All underpinned by Prince II Project Management and a
proven process that provides you with the documentation,
MI and full data on each and every project.
Getting to your destination means knowing
where you are, where you need to be – and how best
to get there. Our Research and Insight team will give you
that roadmap, scoping the options (and costs) so there
are no surprises, just the right solution.
EMPLOYMENT BRAND PROPOSITION
CANDIDATE EXPERIENCE AUDIT
Activating your engagement strategy or attraction campaign
can involve many different mediums. Internet, Intranet,
Extranet, Social Media, Video, Email Marketing,
Job Sites, Employee Newsletters, Internal Networks -
and many more channels - provide you with a variety
of routes to market. Shaping, integrating and managing the
channels - to get the deepest impact and optimum response -
is one of the reasons why 52˚N is the preferred partner
for many different client journeys.
ONLINE ATTRACTION & ENGAGEMENT
SOCIAL/BUSINESS NETWORK CHANNEL MANAGEMENT
CAREER SITES (GENERAL& GRADUATE)
AMBIENT & EMOTIONAL ENGAGEMENT
52˚N is a creative business – creating measurable response.
We will sit with you to agree deliverables and outcomes
that define ‘success’. It’s more than analytics, it’s establishing
a framework of ROI that is tangible and transparent.
Those methodologies include:
COMMUNICATIONS & BRAND AUDIT
CANDIDATE EXPERIENCE AUDIT
CENTRAL & EASTERN
CEERNet is our wholly owned Central & Eastern
European Network; with offices in Berlin, Budapest, Frankfurt,
Munich, Oradea, Prague, Sarajevo and Warsaw.
We have a “glocalised” approach to deliver our
integrated services, working with clients to global
best-practice standards but delivering local solutions
relevant to that market. Each of our offices have highly
skilled team members who understand the
nuances of their local market.
Our services in each location include:
ATTRACTION CAMPAIGNS (inc. Graduate)
EMPLOYER BRAND & EVP
FULL CREATIVE RESOURCES
CAREER WEBSITE BUILDS
SOCIAL MEDIA STRATEGY - BUILD - CHANNEL MANAGEMENT
SOURCING - SCREENING - SHORTLIST SERVICES
Our solutions include technology support -
identifying partners who can deliver locally across:
APPLICANT TRACKING SYSTEM (ATS)
SOURCING - RESOURCING
SCREENING & ASSESSMENT
Depending on your requirements, you may need
a variety of specialists to help you on your journey –
people who are genuine experts in their field.
Our own ‘Glocal’ expertise allows us to deliver global
best-practice through our local teams – and, beyond that,
we enjoy established strategic teamworking with partners
across the 21st century communications lifecycle.
Region and service partners include:
This may well be the first project of its kind, anywhere in the world.
The Board of Rank Group plc asked us to create a genuinely inclusive
‘People Brand’ that ran across the whole employment lifecycle, from Employee Segmentation, EVP and a Candidate Engagement Toolkit; through Onboarding
& Induction, Career Pathing, Talent Management, Employee Advocacy,
HR processes and Diversity Metrics. We achieved this for all four Group Brands;
and the EVP - “Where Everyone Counts” – has been adopted as one of
the company’s Corporate Core Values.
When Bank of Ireland wanted to position their Graduate Programme
where it belonged – as a destination of choice for outstanding graduates –
they turned to us. The result is a striking example of a video-rich candidate experience maximising on our understanding of GenY candidate behaviours –
and producing the highest levels of audience engagement.
Europe’s leading retailer and manufacturer of sofas are an inspirational
success story – growing since 1969 to achieve their market-leading position,
through hard work, entrepreneurial spirit and an unquenchable thirst for putting
first. Working within hot-off-the-press Brand Guidelines, we designed,
photographed, wrote and built a video-centric General Careers Website that
tells the incredible DFS story – recruiting skillsets as diverse as ecommerce,
store management, finance, marketing, IT, warehouse and upholstery.
52˚N UNITED KINGDOM
Orwell House, Cowley Road, Cambridge CB4 0PP
Chemiestraße 14-15, D–68623 Berlin
Hamburger Allee 4 , 60486 Frankfurt
Donnersbergerstr. 22a, 80634 München
1138 Budapest, Madarász Viktor u. 47-49
Kajetana Garbiskiego 7/11, 01-122 Warsaw
Gutenbergstraße 1, 6858 Schwarzach Vienna
52˚N CZECH REPUBLIC
Mezibranská 579/7, Prague 1 110 00
PO Box 334158, Dubai UAE
© Copyright 52N Limited 2014